Which term describes biased reporting intended to improve the image of an entity and influence opinions?

• A. Public relations
• B. Slander
• C. Party press era
• D. Priming

Answer: (A)

Public relations describes a set of activities aimed at presenting a favorable image of an organization and influencing public opinion. It involves crafting messages, managing media relationships, and shaping how events and actions are perceived so people form a positive view. This is exactly about intentional, image-enhancing communication that seeks to sway opinions rather than merely report facts. Slander would be about spreading false statements to harm reputation, which is the opposite of a constructive image-building effort. Priming is a media effect where exposure to certain cues shapes how later information is interpreted, not a deliberate campaign to present a biased image. The party press era is a historical label for newspapers aligned with political parties, not the general practice of biasing reporting to improve an entity’s image.