Which poll type measures positive feelings toward a candidate?

• A. Benchmark poll
• B. Tracking poll
• C. Favorability poll
• D. Issue polling

Answer: (C)

Favorability polls measure how positively people feel toward a candidate, capturing the candidate’s overall image, likability, and trustworthiness. This directly gauges positive sentiment toward the person, which is the focus when asking whether voters view the candidate favorably. Benchmark polls provide a snapshot at a starting point to establish a baseline of opinions; tracking polls repeat questions over time to monitor shifts; issue polling asks about opinions on specific policies rather than general feelings about the candidate. So, the best choice is favorability polling because it is specifically designed to measure positive sentiments toward the candidate.