The idea that media affect a citizen's worldview through the information presented.

• A. Beat
• B. Cultivation theory
• C. Citizen journalism
• D. Agenda setting

Answer: (B)

Cultivation theory explains how long-term exposure to media content shapes the way people see the world. It argues that repeated, consistent portrayals and information in the media gradually create a shared sense of social reality among viewers. Over time, audiences adopt these media-driven perceptions as normal, influencing beliefs about crime, safety, social roles, and everyday life—even if real-world data differ. The effect is gradual and accumulative, helping explain why heavy media users often share similar worldviews. For comparison, agenda setting focuses on which issues the media lead people to think are important, not on shaping overall worldview; citizen journalism refers to non-professional news reporting, and a beat is a journalist’s assigned topic area.