In the two-step flow model, who interprets media messages for others?

• A. The general public.
• B. Opinion leaders.
• C. The media.
• D. The government.

Answer: (B)

The two-step flow model shows that media influence often passes through intermediaries who interpret and filter messages before they reach the wider audience. These intermediaries, called opinion leaders, actively engage with media content, provide explanations or endorsements, and then share their interpretations with others in their social networks. Because of the trust and credibility they hold with their followers, their interpretations shape how people understand and respond to media messages. That’s why the option describing opinion leaders as the ones who interpret for others is the best fit.

The general public are the receivers in this process, not the interpreters for others. The media itself produces the messages, and the government isn’t the interpreter highlighted by this model.